In the summer of 2009 Pepsi & Rock Band hooked up for a summer long promotion. All summer long consumers showed off their inner rock star as they submited music videos for a chance to win an Mtv VMA. A campaign that featured TV, instore, online, & grassroots helped get the word out. It ultimately produced some amazing submissions and I'm proud to say i helped some kids from Alabama take home a moon man. Not to mention win a Golden Pencil.

Check out some videos and more here >>