RIDE WITH DALE 2008

 
 
 

In 2008 AMP Energy let 80,000 fans join them in being the energy behind Dale Jr. when we let their names "Ride with Dale" at Talladega Super Speedway. The names created a special paint scheme for anagaural AMP 500. What a great way to kick off one of the biggest races of the year in JR. Nations backyard. The campaign was supported with TV, print, on-air and digital media.

   
 
 
   
 

Print Ad for NASCAR Illustrated and NASCAR Scene

 
 
 
   
 

Banners ads on foxsports.com

 
 
   
 

70,000 names created a paint scheme design and close up