In 2008 AMP Energy let 80,000 fans join them in being the energy behind Dale Jr. when we let their names "Ride with Dale" at Talladega Super Speedway. The names created a special paint scheme for anagaural AMP 500. What a great way to kick off one of the biggest races of the year in JR. Nations backyard. The campaign was supported with TV, print, on-air and digital media.


Print Ad for NASCAR Illustrated and NASCAR Scene


Banners ads on foxsports.com


70,000 names created a paint scheme design and close up