MOUNTAIN DEW RACING 2007

 
 
 

In the early 80s the driver from Tenesse hooked up with the everybodies favorite flavored soda from Tenesee and the rest was histroy. DW (aka Jaws) Fueld By Dew raced his way to 3 championships and a ton of wins. In 2007 we hooked up with DW again and relived that glory through advertising, instore and more. Boogity, Boogity, Boogity...

   
 
 
   
 

Print ad for 2007 NASCAR season

 
 
   
 

In-store standup design
Illustration by Tom Wood