Every artist has a team. Every team has a hero. Every hero has an anthem.

Pepsi and the NFL joined forces with the biggest names in music to give fans an anthem to incite their city and rock their season. With Ice Cube, Kelly Clarkson, Kid Rock, Travie McCoy and Wiz Khalifa behind the mic, Pepsi and the NFL are ensuring this season's biggest hits won't be limited to the field.

Leading the charge, TracyLocke and Pepsi created a marketing playbook to excite music and NFL fans alike. Buzz around the program quickly took to social media, as national and local POS helped bolster the excitement in-store. The frenzy continued to thrive as custom New York Giants packaging hit retail giant Walmart offering exclusive downloads, culminating with giant Times Square digital billboards and print ads in Rolling Stone and US Weekly in time for NFL Kickoff.

Experience the excitement.

Download all 5 Anthems at